He thinks someone spent hundreds or thousands of hours of effort to perfectly synthesize TM's voice, and perfectly CGI an image of him in the store, and perfectly synchronize his CGI mouth to perfectly match the perfectly synthesized voice, and perfectly synthesized the clerk ringing up his purchase, and so on..
or--on the other hand--an evenings work for a teenage computer nerd.
no one has explained why morris had a conversation with a stranger about booze and allowed himself to be filmed.